Front Row PR has been appointed to handle all press communications for the largest ski centre situated in the heart of Chelsea.

From the team behind the phenomenally successful Clip ‘N Climb Chelsea – an indoor climbing wall attraction that has been drawing record crowds since its opening – the appropriately named Chel-Ski provides a fun, safe and controlled setting for ski and snowboard lessons and training, using BASI approved technology.

With no lifts or queues, Chel-Ski is the perfect venue in a central location where customers can brush up on existing skills or take their very first steps into the fun-fuelled world of skiing and snowboarding. Expect cool design aesthetics and an engaging environment in which to take to the slopes; the centre features the largest print of the largest panorama ever made of Mont Blanc by In2White, covering an entire wall.